This is a training on content, marketing, branding and storytelling.
It’s all about content and how to get your story out into the world! This can be content for your sales pages, social media, your website, blog, etc.
Content is crucial when it comes to building your audience and increasing engagement.
So how do you create content that stands out?
#1 Be Yourself
You want to be yourself.
You HAVE to be yourself.
You have to be yourself in your life and in your business. You have to tell the truth.
Beyond that, you want to tell what we call the #truthtruth.
The #truthtruth is often missing from the money conversation in the world of online marketing and coaches.
The truth might be, “I made $X in revenue!” Okay, that’s great! But what’s the #truthtruth? What did you actually take home? What did you actually profit? Where did you spend your money?
The #truthtruth is taking the truth to another level. It’s about being fully transparent.
Some coaches have a $10K month and post all about it online, but they hide the #truthtruth that half of it actually went towards credit card debt. You see? You have to share your whole truth with your audience.
You have to get real.
You have to get raw.
That’s what is going to make your content stand out.
That’s what is going to make your followers trust you.
Next time you’re creating content, ask yourself, “what else?” “What else can I tell the person reading this?”
“What else” often reveals the whole #truthtruth.
That’s the main thing.
Write the truth.
Tell the truth.
The WHOLE truth.
Be comfortable there.
#2 Repeat Yourself (seriously)
If you are looking at this from a personal development perspective, it’s going to help you see the parts of yourself that maybe you’re not shining a light on.
In the professional or business perspective, this is where all your content lies.
You want to keep sharing the same message over and over, but you want to share different parts of it. This six-part training is going to help you identify the different parts you’re ready to share.
Tell us in the comments,
If you could say anything, what would you say?
Just free write. You’re probably thinking, “say anything where?”
You already know what you need to say and who you want to say it to.
So say it.
Say anything. Say all of it. Let it out.
Then watch how you stand out.
This is practice for you.
Click here for Part 2 of our Training Series all about finding you core message and getting real in your content and marketing!